Madison-based Zeitgeist Consulting is known for “firsts” in the Destination Marketing profession. So it wasn’t a surprise when Bill Geist and Terri White announced a soft-launch at 2 a.m. this morning of DMOpro .
After a nearly 40 year career, all but a handful of those years as a CEO of destination marketing organizations, I know what a pivotal and generous tool DMOpro is for professionals driven by what retired consultant David Camner terms “continuing and never-ending improvement.”
I can hardly wait to see what innovation Bill and Terri come up with next. Using Zeitgeist as the name of his 15 year old firm maybe a very clever play on Bill’s last name, Geist. But I know of no other organization more emblematic of the meaning of the term, “spirit of the times.”
Congratulations my friends!
1 comment:
Thank you for the kind words, my friend. And, we hope that you share your insights on DMOpro early and often. Our industry so needs your unique take on our issues.
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