Analysis by Yankee Group shows that not only was the TV ad revenue down more than 21% (five times more than anticipated) from ‘08 to ‘09 but the dramatic fall was cushioned to 12%+ by an increase in online revenue.
Overall Ad revenue was down more than 12% including print, TV, radio and outdoor.
Overall media viewing time per person fell from 14 to 12 hours with most of the decline in the time watching television.
Online media viewing far outpaces now he amount of time watching television each day and Internet ad revenues continue to increase.
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