Bill Geist, a friend and college for many years pens a very informative and witty blog called, you guess it, Bill Geist’s Zeitgeist.
Today he notes research that predicts 2010 will be the first time advertisers will spend more online/digital than on print. I won’t be surprised but as he notes advertising is really only one marketing tactic among many and decisions are about blend and going where your customers are.
And even drilling down to just advertising, it is all about blend, not either/or.
And to know where your customers are you need research. And unfortunately, all to many marketers have yet to include research as the foundation of marketing.
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