An option to traveling to these events in person will be to subscribe to live streaming. The option serves both the planners and attendees but leaves destination communities short of spending.
Planners will use the revenue from on-demand to help cover overhead and expand reach. Attendees will use it for convenience and cost.
The trend may result in many more people being able to access the content of a convention, although they will miss out on valuable face time with colleges.
Visitation nationwide related to conventions and meetings prior to the economic decline, represented 9.5% of visitor person trips, 11% of commercial lodging room nights but 30% of visitor spending to communities.
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