These two brands go hand in hand and a
new video by Duke Medicine is an incredible illustration of the many reasons to believe “Durham is “Where Great Things Happen!”
- Duke Medicine is an overarching brand for
Duke University Health System, Duke University School of Medicine, and Duke University School of Nursing.
- The Durham brand is an overarching brand gives all messengers, including Duke Medicine, a common and consistent voice.
- Both the Durham and Duke Medicine brands spring from intrinsic values like: innovation, creativity, caring, unpretentiousness, and inclusiveness.
- They are interdependent. Durham is the home to Duke Medicine elements with branches in other cities and across the world. Duke Medicine’s foundation evolved in Durham’s innovative climate.
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