The personal blog of Reyn Bowman, a Durham NC resident, 40-year veteran of community-destination marketing, an inductee in the Destinations International Hall of Fame and still an explorer in community sense-of-place. Opinions expressed here are those of the author.
Thursday, February 26, 2009
Mayor Leads Way On Brand
Durham Mayor William V. Bell (Bill) continues to set an example for how to embrace the “overarching” brand slogan. Residents are seen turning and nodding to each other as the Mayor, who actively served on the Brand Advisory Committee, extemporaneously adds “Durham really is “Where Great Things Happen” at the end of speeches like he did at two recent dedications, renaming of the Durham Convention Center and opening of the Durham Station Transportation Center.
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