Durham Image Improves

Conventional and anecdotal wisdom is that Durham's image took a hit during the past year because of association with the LAX debacle.

In North Carolina, it's true that, unique among cities, the news media and residents in other communities seem to blame Durham as a whole for the actions of individuals or groups.

Fortunately, that isn't the case nationwide. A new scientific poll by Opinion Research Corporation reveals that Durham's overall image stayed consistent with last June and polls done since 1995. And Durham's image as a place with many cultural, educational and entertainment features moved up to 14 to 1 positive to negative. As a place for new business and growth potential, it also improved to 10 to 1.

This took place as more and more people are familiar with Durham. The percentage answering they "don't know" about Durham has declined from just over half in 1995 to 25% now. As more people have become familiar, the percent negative about Durham has dropped now to 5% overall and only 3% for cultural/entertainment.