Bodies...The Exhibition

Marketing doesn't resonate with everyone. Many people prefer to think they came up with an idea themselves than to accept that they learned about it through marketing and communications. Reminds me of a comment by a homebuilder a few years ago who could only accept that people bought houses because he built them vs. he built them because people wanted houses.

But now and then an organization comes along that truly understands and appreciates the DCVB's role in marketing Durham to visitors. Premier Exhibitions has selected Durham over many other excellent venues--Charlotte, Greensboro, Raleigh etc.--to host Bodies...The Exhibition, a world-class, four-month (and maybe longer) event that has been in Amsterdam, NYC, Miami, Seattle, Atlanta, Las Vegas and now Durham.

DCVB helped facilitate the decision, but more importantly, the synapses have been firing like rocket launchers between Premier's marketing and DCVB in deployment of marketing strategies. Premier understands that, no matter how outstanding the exhibition is, it requires huge amounts of marketing to be profitable and successful. You see, Premier is a for-profit outfit, and it understands that “build it and they will come” is fiction.

Bodies...The Exhibition opens April 5 at The Streets at Southpoint and Main Street.